Outdoor interactive touch lcd smart vertical machine bus stop digital signage display advertising screen
outdoor vertical screen-10
Application scenarios and detailed analysis of outdoor vertical advertising machines
Outdoor vertical advertising machines are high-brightness, high-protection digital advertising displays designed for outdoor environments. They are widely used in public places with dense traffic. Its vertical structure facilitates information display and has dustproof, waterproof, high temperature resistant, impact resistant and other characteristics, and can adapt to various complex environments. The following are its main application scenarios and detailed analysis:
1. Commercial plazas and shopping centers
Application features:
Commercial plazas and shopping centers are one of the main application scenarios of outdoor vertical advertising machines. Advertising machines are usually placed at the entrance of shopping malls, atriums, next to elevators or on both sides of pedestrian streets to play brand advertisements, promotional information, event previews, etc.
Advantages:
Attracting customer flow: High-definition large-screen dynamic advertisements are more visually impactful than traditional static posters and can effectively attract customers' attention.
Flexible update: Merchants can remotely change advertising content and push limited-time discounts, new product launches and other information in real time.
Interactive function: Some advertising machines support touch screens or QR code scanning, and customers can directly obtain electronic coupons or participate in interactive games to enhance the consumer experience.
2. Public transportation hubs (subway stations, bus stations, airports)
Application features:
Transportation hubs such as subway stations, bus stations, and airport terminals have large passenger flow, and advertising machines can be used to publish traffic information, commercial advertisements, city publicity, and other content.
Advantages:
Real-time information release: can simultaneously display practical information such as train/flight schedules, delay notifications, and weather warnings.
High advertising revenue: Due to the dense flow of people, the advertising exposure rate is high, which is suitable for brands to place long-term advertisements.
Intelligent management: supports time-sharing playback, such as pushing commuting-related advertisements during peak hours in the morning and evening, and playing city cultural and tourism promotional videos at night.
3. Tourist attractions and parks
Application features:
At the entrance of scenic spots, visitor centers, and near popular attractions, vertical advertising machines can be used to display scenic area maps, guide information, historical and cultural introductions, safety tips, etc.
Advantages:
Improve tourist experience: dynamic maps and voice guide functions help tourists quickly obtain information and reduce the pressure of manual consultation.
Cultural and tourism promotion: play local cultural promotional videos and special event previews to promote tourism consumption.
Emergency broadcast: In case of extreme weather or emergencies, safety warning information can be quickly released.
4. Urban streets and smart street light poles
Application features:
In urban main roads, pedestrian streets, squares and other areas, advertising machines can be combined with smart street light poles or installed independently for city image promotion, public service advertisements, policy notifications, etc.
Advantages:
Beautify the city: Replace traditional light box advertisements and enhance the city's digital image.
Smart city supporting: Can integrate environmental monitoring (PM2.5, temperature and humidity), WiFi hotspots, emergency calls and other functions.
Public welfare propaganda: Play public welfare content such as civilized cities, traffic safety, garbage classification, etc. to improve citizens' awareness.
5. Hospitals and public service institutions
Application features:
In hospital halls, government service centers, banks and other places, advertising machines can be used for queuing, service guides, policy propaganda, etc.
Advantages:
Improve work efficiency: Reduce manual consultation, patients or citizens can query the process by themselves.
Health education: Hospitals can play popular science content such as disease prevention and vaccination.
Emergency notice: In the event of a public health emergency, quickly release an official notice.
6. Campus and educational institutions
Application features:
In school squares, libraries, teaching buildings and other areas, advertising machines can be used for campus announcements, event promotions, academic lecture information releases, etc.
Advantages:
Digital campus construction: Replace traditional bulletin boards, and update information more conveniently.
Safety education: Play disaster prevention drills, anti-fraud propaganda and other content.
Interactive learning: Some advertising machines support touch query, and students can browse electronic course schedules or campus news.
7. Gas stations and highway service areas
Application features:
At gas stations and service area rest stops, advertising machines can play oil price information, surrounding restaurant recommendations, traffic safety tips, etc.
Advantages:
High commercial advertising value: car owners stay longer and the advertising reach rate is higher.
Practical information push: Can be combined with the navigation system to recommend nearby hotels, attractions, etc.
Safety warning: Issue driving safety reminders in bad weather.
8. Stadiums and Exhibition Centers
Application Features:
In stadiums, exhibition centers and other large venues, advertising machines can be used for live broadcasts of events, seat guides, sponsor advertising, etc.
Advantages:
Enhance the viewing experience: Real-time scores, wonderful replays and other functions enhance the audience's sense of participation.
Sponsor exposure: Brand advertising can be rotated during the game to increase commercial value.
Crowd diversion: Guide the audience to quickly find seats or exits through dynamic maps.
9. Government agencies and office buildings
Application Features:
Government agencies, administrative service centers, office buildings of enterprises and institutions usually require efficient information release channels. Outdoor vertical advertising machines can be deployed in halls, entrances, corridors and other areas for government affairs disclosure, policy publicity, service guidelines, meeting notices, etc.
Advantages:
Government transparency: Real-time display of government announcements, policies and regulations, and people's livelihood service information to improve government transparency.
Convenient services: Provide service process guidance, form download QR code, appointment number collection and other functions to reduce the pressure of manual consultation.
Meeting and event notifications: Dynamically publish information such as internal meeting arrangements, leadership inspections, public activities, etc. to improve office efficiency.
Emergency broadcast: Quickly publish official notifications and emergency guidelines in the event of emergencies (such as epidemic prevention and control, natural disasters).
Intelligent expansion:
Can integrate face recognition or card swiping systems for visitor registration or employee attendance.
Combined with touch screen or voice interaction, provide self-service query services such as social security inquiries, tax handling guidelines, etc.
Support multi-terminal network management, and superior departments can uniformly publish information to subordinate units.
